Skills

Web design, Eye tracking, User ability

Goal

• Where they are looking.

• What the ratio of their looking at the crucial information.

• What parts of the interface they miss.

• What size and placement of items on my existing site affect attention.

• Adjusting the most important information to their most focusing place.

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Design

• Leave a participant alone during browsing the web page, and therefore capturing real physiological data about their conscious and unconscious experiences.

• Based on the eye movements of initial version and interviews from participants, I adjusted the structure and front of items.

• Leave a participant browse the final version to check out the results of design.

 

 

 

 

 

 

 

 

 

 

 

 

Key finding

• The heat map above shows: Eye movements of the initial version on webpage scatter and  participants can not focus on the most important text. However, when changing it to the final version, participants fixated on the most crucial information of pages, and it can be assumed that I achieved the goal of conveying useful message.

• People see large, bold headlines a lot. Smaller paragraphs and shorter pieces of information are better.

 

My contribution

• I abtained the relative intensity of a user’s attention to different parts of my web pages.

• Eye tracking helps me determine what led to that problem in conjunction with performance data, facilitator observations and user self-reporting.